While at Citrix, I created the Creative Strategy Group to design cross-product solutions, responding to the need for more vision across all products.
We worked closely with the CMO to establish the product as the key influencer of the Citrix brand essence.
We partnered with Citrix Labs on public releases of experimental products, Citrix Startup Accelerator, to support and educate companies in the portfolio and provided cross-product guidance to product verticals.
