I joined Citrix under the CEO's direction to "change Citrix from an engineering-driven culture to a design-driven culture" within five years. We did it in under four years.
A big part of that transformation came through efforts I led to stimulate and curate the design culture within the UX/CX group. I organized the summits, guest speakers for our regular design salons, weekly sharing sessions, and quarterly show-and-tell (and drinking). All the programs I sponsored took place worldwide. The party happened in Santa Clara, Santa Barbara, San Francisco, Raleigh, Fort Lauderdale, Chalfont, Cambridge, and Bangalore.
