With a creative team of 20 divided between Northern and Southern California, as Director of Creative Services, I directed (and participated in) the design and production of all marketing materials, including packaging, illustration, manuals, in-box materials, installation media, trade show booth, print advertising, and annual reports. The company went through a significant merger and the acquisition of several companies. I re-branded the company with a new visual identity and, for a year, moved the products of the purchases to a consistent brand while retaining the personality of each product.
