2023
2018 - 2023
Head of Design, Innovation
Visa, Inc.
Cultivated and designed new products in the horizon one timeframe, rapidly partnering with fast-growing companies and the top brands on the planet leveraging a Web3 focus, including metaverse and crypto.
Oversaw the creation, testing, and execution of the latest concepts and products aimed at driving the future of the visa's portfolio.
Collaborated with clients from the top brands on earth to develop innovative products, leveraging a team of researchers, designers, and developers.
Key Accomplishments:
Awarded Design Leader among the top 5 revenue generators at Visa.
Developed and patented a digital tipping system and unique mobile-retail terminal interaction method.
Utilized artificial intelligence to make consumer spending data more readily available and usable. Oversaw the creation, testing, and execution of the latest concepts and products aimed at driving the future of the visa's portfolio.
2016- 2018
Vision Leader
Ford Motor Corporation
Led and directed the future product development and design vision for Ford's new holistic product user design methodology for all Ford trucks worldwide.
Implemented physical and digital environments for the first-ever and early-phase collaboration across multiple vehicle groups, planning, designing, and executing exhibit building and managing the design and construction of identical exhibitions by collaborating spaces globally.
Key Accomplishments:
Directed the design and direction of all future Ford trucks by building the first-ever moonshot vision program to implement the new F-150, Super Duty, the new Ford Bronco and a new line of Ford global trucks.
Led and directed the vision for Ford's holistic product user experience for vehicles worldwide.
2010 - 2015
Senior Director, Design
Citrix Systems Inc.
Designed programs and experiences to enact the CEO's vision to shift Citrix from an engineering-driven environment to a design-driven environment.
Design and implement the Citrix in-product experience brand for products globally, hire teams, design systems, and rebrand the offering strategy for the complete product line.
Key Accomplishments:
Minimized allocation of designer resources, increased brand consistency, and maximized customer satisfaction by delivering a comprehensive product design standard system.
Leveraging lean startup, rapid prototyping, and design thinking methodologies, we reduced product concept development and ideation time from 3 months to 5 days.
Won international competition for solving culture and communication problems via the latest workspace designs.
Created a distinct, ownable, and beloved culture of design throughout the entire company in under five years.
2009 - 2010
Director, User Experience
Corel
Realignment of Taiwan-based design team, redesign of consumer product line
Directed user experience creation for the Digital Media Suite of Corel products and the next generation of mobile products. Developed a studio of designers, prototypers, and researchers in Taipei, Taiwan. Created product research and testing in Mountain View, CA. Invigorated existing design team, boosted staff attraction and retention, and established collaboration across all product lines by creating a design-thinking-centered studio. Updated user experience for Digital Media Suite, resulting in a clean, easy-to-use experience, positive press reaction, excellent customer reviews, and increased user adoption.
Additional Experience
Intuit, Inc. User Experience Creative Director
Flagship product focus, creation of new design team, implementation of new responsive design method, and engagement with founder and senior leadership
Adobe Systems, Inc. User Experience Lead Visual Designer | Common UI, All Products
Realignment of product visual design and establishment of alignment with corporate brand
Handspring Creative Director
Creation of the design team from scratch, leading all brand presence for the world's first smartphone
MetaCreations / Fractal Design Corp. Director of Creative Services
Created and managed design teams across two locations, leading brand and product presence for packaging, advertising, trade shows, documentation, tutorials, user groups, etc.
Disney Consumer Products / Creative Network Studios Senior Designer
Design and creation of high-end manufactured home decor products for the inaugural line of Disney Stores
Toyota Motor Corporation Concept Designer
Design of communication concepts for proposed vehicle lines in the California secret design facility
American Astronaut Memorial Foundation Art Director - Board Member
In response to the STS-51-L: Space Shuttle Challenger Disaster, developed materials, worked on site selection and lobbied Congress members
The Walt Disney Company Senior Model Builder – Creative Team Lead
Worked in the Disney Entertainment Division on concept models and implemented special event functions
Education
College of San Mateo AA Commerical Art
California State University, Long Beach BFA Illustration
Biola University California Single Subject Teaching Credential program
Stanford University Executive Design Thinking Certification
Certification
Certified Futurist IFTF RAND Corporation spin-off
Drawing on the Right Side of the Brain Master Instructor Trained and certified by Betty Edwards, method creator. One of eight certified globally.
Design Thinking Certified Practitioner Stanford Univerisity
Patents
Digital Tipping and Systems For Fund Transfers
US 6,2934,756
Portable Play EnvironmentPortable Play Environment
US 5,394,565